FLAVOR FORECAST THROUGH THE YEARS
Since 2000, McCormick Flavor Forecast has identified top trends and ingredients to inspire discovery and innovation in food and beverages.
Take a journey through our predicted top flavors from the last 25 years.
Take a journey through our predicted top flavors from the last 25 years.
2000
CINNAMON
Cinnamon sets the tone for 2000 as a flavor enhancer that can be used in both sweet and savory applications.
2003
CHIPOTLE
Chipotle takes center stage with its distinctive, smoky, sweet, meaty flavor with moderately hot heat level.
2006
CHAI
In 2006, chai takes over our cups and plates; but every demographic group experiences this comforting spice blend differently. Warm in both flavor & temperature, chai can be used in a multitude of dishes.
2010
PUMPKIN SPICE
McCormick helped popularize the blend, but the pumpkin spice latte fueled the conversation, paving the way for what feels like nothing that has been left untouched by pumpkin.
2012
KOREAN BBQ
In 2012, McCormick helped bring the bold, savory-sweet taste of Korean BBQ to the forefront of global flavor trends. Infused with a mix of sesame, garlic, and a hint of spice, this iconic flavor bridges cultural traditions and modern dining experiences.
2014
CHAMOY
In 2014, McCormick introduced the vibrant flavor of chamoy to a broader audience, highlighting its unique balance of sweet, tangy, and spicy notes. Rooted in Mexican culinary traditions, chamoy combines flavors of dried fruits, chiles, and lime.
2016
TURMERIC
In 2016, McCormick spotlighted turmeric, propelling this golden spice into modern culinary and wellness trends. With its earthy flavor and vibrant color, turmeric became a staple in everything from lattes to global dishes.
2021
UBE
The stunningly purple root vegetable fits 2021's trends of plant-based innovation, comforting & approachable global flavors, fresh & undiscovered ingredients and textures of the coast, and reemergence of mindful eating.
2023
VIETNAMESE CAJUN
With influences in French cuisine, and a prominence of heat throughout, Vietnamese Cajun is a bright, complex reflection of the transformation and innovation in food and flavor taking place on a global level.
2024
TAMARIND
Tamarind has innovative uses in origin cuisines, elevating dishes and drinks with its craveable tartness, and effortlessly cutting through richness and heat, there is no slowing this fun and funky fruit down.